They’ve already invented the best technology for eye health.

It’s called an
optometrist


We know that when it comes to our eyes, it’s what we can’t see that matters the most. We believe office visits should come before contact lens prescriptions, eye exams are as essential as physicals, and there’s no substitute for qualified care.


Our vision is a world where every person has eye care that’s simple, easy and optometrist-led

Our Story

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We saw a problem: eye health is being marginalized.

Vision plans are covering less and people want easier ways to get contacts. But the options out there make the most important part—the doctor’s visit—a second thought.

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So we made our own solution: put optometrists back at the center of eye care.

Sightbox is an annual contact lens membership service that includes an in-office exam. We refer members to a qualified optometrist, like you, and pay your practice the cash-pay rate for the visit.

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And then keep you there.

We strongly believe that the best care comes when a doctor can make their own decisions. So we don’t have doctor networks or contact lens brand restrictions. We refer you patients, and the rest is up to you.

How Does It Work?

01

This is Gemma.

She needs contact lenses, but her insurance doesn’t cover an eye exam. So she heads to where she gets most of what she needs: online.

02

Gemma learns about Sightbox.

For $39 a month (or $89 if she uses dailies) Gemma can get a comprehensive eye exam, a contact lens fitting, and a year supply of contacts shipped to her door. She signs up.

03

We look for great eye doctors in Gemma's area and find you.

We call your practice, schedule Gemma’s appointment, and pay your office the cash-pay rate on the day of the exam. There’s no network you join, or anything you sign up for. We just refer Gemma and pay for her exam.

04

Gemma’s care is in your capable hands.

You do exactly what you would do for any patient, including deciding what kind of contacts are best for Gemma’s eyes.
You write Gemma her prescription, and we ship her contacts each month.
Gemma relaxes in the knowledge her vision is cared for.

You add one more patient to your books and continue to be the champion for eye health that you are.

Sightbox was founded by the son of an optometrist whose interest lay more in computers than following in the family footsteps, but who grew up deeply believing and understanding the importance of eye health. That’s why we stand for convenience in contact lenses, but never at the cost of the doctor’s expertise. We’re bridging the gap between increasing demand for direct-to-consumer services and the importance of optometrist-led eye care.

Because the best eye care is your care.

So how can your practice participate?

We do independent research to connect patients with eye doctors in their area, so chances are we’ll refer a patient to your practice at some point. And coming soon we'll be giving all optometrists tools and resources to more deeply connect with patients about eye health—stay tuned!

FAQ

What if I need to get in touch with Sightbox about a patient, ASAP?

We’re here to help, call us at (844) 503-9900.

If you have any issues getting in touch via phone, email professionalrelations@sightbox.com with the subject line: IMMEDIATE ASSISTANCE NEEDED

How can Sightbox referrals benefit my practice?

Good question.

Sightbox sends new patients to practices at no cost. The majority of Sightbox members are people who wear contact lenses but do not have a vision benefits plan… and most of our members have not had a comprehensive eye exam in more than one year. In other words: these are people who definitely need your expertise.

When a Sightbox member’s annual membership and prescription get close to expiring, we ask for their availability and send them back to the same practice (unless they have moved) so they can begin the healthy habit of attending an annual eye exam. Throughout the year, we keep in touch with our members with reminders about how critical eye health is to health.

Best part? Sightbox pays your cash pay rate for the comprehensive eye exam and the contact lens fitting at the time of the appointment.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

Is Sightbox an insurance?

Sightbox is not a vision benefit.

Many of our members come to us because they are unable to pay the lump sum of an annual eye exam and several months’ supply of contact lenses. We provide a curated experience for our members to get the vision care they need at a low monthly cost. By sending our members to highly qualified and well-regarded clinics, we are ensuring that the doctor stays firmly in the center of the eye care process while we focus on providing an excellent and seamless experience.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

Does Sightbox have a preferred provider network?

Sightbox doesn’t dictate prices or negotiate contracts—we never get in the way of which brand is best for your patient!

Because of this, we don’t do networks. Instead, we look for practices who are highly-rated online and who meet the criteria (location and timing) of our member.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

How does Sightbox choose practices when scheduling Members?

When a new member signs up for Sightbox, they tell us when they’d like to be seen and in what location. If they have a current doctor that they love, they can absolutely still see that doctor—we ask at sign up so they remember to tell us.

If the member doesn’t have a current doctor, our Customer Experience team checks availability with practices in the location requested and will book with the availability that best matches the members request.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

How do I become a provider or receive Sightbox members as new patients?

Sightbox works with all providers that are open to working with us. Our only requirement is that you can take credit card information over the phone.

If you’re interested in getting more referrals from Sightbox, send us an email and we’ll be sure you’re added to our database. When we get a new member in your area, you’ll be one of the first we call to check availability with.

And if you have a patient who cannot afford the upfront cost of your services, Sightbox may be a good option for them. Direct them to Sightbox.com to sign up prior to their exam so they can sign up, and be sure they list you as their provider so we book with you.

If you’d like to be able to offer Sigthbox sign ups in your practice (or you have other questions), shoot our Professional Relations team a message and we’ll get you all set up—professionalrelations@sightbox.com.

Do practices working with Sightbox need an ongoing agreement?

Nope! There are no contracts or any ongoing agreements when working with Sightbox. All members are referred one at a time depending on their location and availability needs.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

Does Sightbox refer to ophthalmologists?

Sightbox refers patients to Optometrists to receive standard comprehensive eye exams and contact lens fittings.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

What services does Sightbox pay for?

A Sightbox membership includes a comprehensive eye exam with standard dilation (including refraction) and a contact lens fitting (including follow ups or training, if needed). Any services related to glasses are not included. Because we know it’s safer and healthier for a patient’s eyes to have a back-up pair of glasses, we mention that a spectacles prescription is included in their Sightbox membership. Many members will choose to get glasses through the eye doctor they see as a part of their Sightbox membership—when they do, it’s from their own funds.

If your practice uses CPT codes as part of your billing system, the following codes are most commonly used for the services we cover (for your reference):

92004, 92014, S0620, or S0621 – Comprehensive Eye Exam
92015 – Refraction
92310 – Contact Lens Fitting or Evaluation

We know each practice may use a unique billing system, so we don’t dictate the way you label and title your services.

Advanced retinal screening services such as Optomap or Optos are not included, although patients may choose to pay out-of-pocket or bill their insurance should they have an appropriate plan.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

Does Sightbox cover any additional testing services or medical eye exams?

A Sightbox membership only covers the comprehensive eye exam and contact lens fitting.

Patients may elect to pay out-of-pocket for additional services such as digital retinal imaging, optomap, fundus photos, visual field screening, or any type of medical services (services for diabetes, cataracts, glaucoma, etc).

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

What modalities do Sightbox members usually request?

When a member signs up for Sightbox, they choose a plan which is determined by modality. 2-week and 1-month contact lenses are $39/month (remember that this covers the exam, fitting, booking, and shipping as well!). And the 1-day contacts plan is $89/month.

If a new member doesn’t know what they’ll need, they typically sign up for the 2-week or 1-month plan. If, in your exam, you see they’ve chosen 2-week or 1-month contacts (our new patient referral fax should be in their chart) and they need 1-days, you can let them know that their Sightbox plan will change. It’s also great to let them know why it’s necessary for them to wear 1-days over a longer-wear lens.

If the modality prescribed is different from their plan chosen, a Sightbox team member will also let them know their plan will change.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

What rates does Sightbox pay our practice?

Sightbox pays your cash pay rate for the exam and fitting. This will be the same rate that a private pay walk in would pay.

If your practice uses CPT codes as part of your billing system, the following codes are most commonly used for the services we cover (for your reference):

92004, 92014, S0620, or S0621 – Comprehensive Eye Exam
92015 – Refraction
92310 – Contact Lens Fitting or Evaluation

We know each practice may use a unique billing system, so we don’t dictate the way you label and title your services.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

Does Sightbox pay my practice up front, or reimburse?

After we book and confirm a Sightbox member’s appointment at your practice, one of our dedicated Care Coordinators calls your practice about twenty minutes before a member’s scheduled appointment. They will provide payment and our fax number. You’ll then charge the card at the end of service, and fax us a copy of the itemized receipt. Once the Rx is finalized, this is where you’ll send the Rx as well!

We pay your cash pay rate, with cash payments or prompt pay discounts applied, for a comprehensive eye exam and contact lens fitting. This is the same rate that somebody would pay if they walked in and paid cash for their appointment.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

How do I know Sightbox will pay for the services?

When we book a member’s appointment with you, we send over a new patient referral fax. This document provides need-to-know appointment information and is a guarantee of payment. This fax also serves as a record for you to keep in your patient’s chart.

If you don’t receive a copy of this fax by the day after the exam was booked, reach out to our support team at (844) 503-9900 or ecp@sightbox.com.

If you’d like more information about Sightbox or have any other questions, please reach out to our Professional Relations team! We love to chat with practices—professionalrelations@sightbox.com.

What if we do not know the total for services when Sightbox calls to pay?

This is a pretty standard occurrence, so we don’t mind at all!

We know the patient needs to complete their visit before you’ll know the total for their services. Please hold onto the payment information and charge the card your cash pay rate upon completion of services.

Reminder: Sightbox pays for the comprehensive eye exam with standard dilation, refraction, and a contact lens fitting.

After payment is made, please fax us the itemized receipt: +1 503 662-6471 (and thank you!)

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

Who dispenses contact lens materials?

Sightbox ships contact lenses to members throughout the duration of their annual membership. We support every major brand of soft disposable contact lens (Alcon, Acuvue, B&L, and Cooper) including: toric, XR toric, and multifocal lenses.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

If a patient or our practice needs to cancel or reschedule for any reason, who should we contact?

If you need to reschedule a Sightbox member, please contact us as soon as possible to make us aware of any changes in the appointment date or time.

Reach us by phone at (844) 503-9900 or shoot an email to ecp@sightbox.com.

If you’d like more information about Sightbox or have any other questions, please reach out to our Professional Relations team! We love to chat with practices—professionalrelations@sightbox.com.

What should we do if a patient no shows for a scheduled appointment?

We’re committed to maintaining a positive relationship with practices just as much as we are to our members.

If a patient does not arrive for a scheduled exam, please contact Sightbox at (844) 503-9900 or ecp@sightbox.com. Our members don’t always notify us when they no-show, and we apologize for the strain that puts on your patient flow if it happens. If you’d prefer we don’t reschedule them with you, please let our team know and we’ll honor that.

While we do our best to ensure a patient arrives on time for their exam, unforeseen circumstances can arise (we bet you deal with this with your patient population as well!). We send our members a text message in addition to an email the day before their exam as a reminder to mitigate no-shows.

We are happy to honor any no-show policy you would normally extend to your patients, including fees.

If you’d like more information about Sightbox or have any other questions, please reach out to our Professional Relations team! We love to chat with practices—professionalrelations@sightbox.com.

What do we need to do after an exam is finished?

After a Sightbox member (your patient) has completed their exam and you’ve charged the card a Care Coordinator called and gave over the phone, we ask that you fax a copy of the itemized receipt and finalized contact lens prescription to +1 503 662-6471.

If the prescription is not yet finalized, please send the copy of the receipt for services only. Sightbox does not fill prescriptions until they are finalized by the doctor, and we follow the doctor’s orders and only fill the brand prescribed.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

Do I need a Release of Information (ROI) to provide receipts or prescription information to Sightbox?

In this case, you don’t!

When our members sign up for Sightbox, they designate Sightbox as an authorized treatment provider as covered under the FTC’s Contact Lens Rule, which requires practices to treat Sightbox requests for prescriptions and payment the same way they would treat a patient request.

HIPAA compliance does not apply to the release and verification of contact lens prescriptions. From the guide for Complying with the Contact Lens Rule:

The Contact Lens Rule says prescribers must provide or verify contact lens prescription information “as directed” by a third party designated by a patient. But according to HIPAA (Health Insurance Portability and Accountability Act of 1996), don’t I have to get written authorization from a patient before providing or verifying his contact lens prescription to a seller?

No. HIPAA permits covered entities to use or disclose protected health information without patient authorization if the use or disclosure is for “treatment” or “required by law.” Providing, confirming, correcting, or verifying a contact lens prescription to a seller designated by the patient constitutes treatment or is required by the Act and the Rule.”

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

Does HIPAA compliance apply to Sightbox?

HIPAA compliance does not apply to the release and verification of contact lens prescriptions. Despite this, we take privacy and compliance very seriously and support your practice in abiding by HIPAA.

From the guide for Complying with the Contact Lens Rule from the ftc.gov website:

The Contact Lens Rule says prescribers must provide or verify contact lens prescription information “as directed” by a third party designated by a patient. But according to HIPAA (Health Insurance Portability and Accountability Act of 1996), don’t I have to get written authorization from a patient before providing or verifying his contact lens prescription to a seller?

No. HIPAA permits covered entities to use or disclose protected health information without patient authorization if the use or disclosure is for “treatment” or “required by law.” Providing, confirming, correcting, or verifying a contact lens prescription to a seller designated by the patient constitutes treatment or is required by the Act and the Rule.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

What is the fax number for Sightbox?

To fax a prescription and/or itemized receipt to Sightbox, please try the primary fax number below. If any issues are encountered, please try the secondary fax number.

Primary Fax for Prescriptions: +1 503 662-6471

Secondary Fax for Prescriptions: 503-206-7460

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com*

*Please do not send patient health info to this email, just questions/concerns/information requests!

Will Sightbox change now that it is owned by Johnson & Johnson Vision?

Sightbox will not change its business practices following acquisition by Johnson & Johnson Vision.

Sightbox will continue to book members with highly rated optometrists, and pay these doctors their out-of-pocket “cash pay” rate on the day of the member exam. We will continue to place doctors at the center of eye care, and support any major brand of soft contact lens that a doctor prescribes for their patient. Sightbox has instituted a firewall for information flow, and will continue to protect the privacy of our members as well as data related to all the contact lens manufacturers.

We are excited to work alongside Johnson & Johnson Vision to put eye health at the center of the contact lens industry. We hope that our model will encourage compliance with in-person exams and lens wearing best practices. We were founded with a passion for eye health and deep respect for the eye care professional community, and believe that our partnership with Johnson & Johnson Vision will help to serve this mission.

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.

What is Sightbox's data policy when it comes to Johnson & Johnson Vision?

Privacy policies for both Sightbox and Johnson & Johnson Vision Care, Inc. remain, and are unchanged by this acquisition.

Sightbox exists a separate legal entity, within Johnson & Johnson Vision Care, Inc. and Sightbox customer data is maintained on separate systems and databases that are only accessible by Sightbox authorized employees. Our member’s data privacy is of the utmost importance to us. As such, our systems have undergone vulnerability testing to protect against unauthorized access.

There will be no sharing of information on any specific patient consistent with privacy policies of both Sightbox and Johnson & Johnson Vision Care, Inc. Data and information shared between these entities may be de-identified and aggregated to provide insights and trends useful for us to improve our services (for example, to determine which educational materials may be most relevant for all patients) or offer new services (for example, contact lens care solutions).

If you’d like more information or have any questions, please reach out! We love to chat with practices—professionalrelations@sightbox.com.